More than 50% of online booking of bus tickets seem unplanned, pointing to an impulse purchase behavior. 32% of it is on the day of the travel (Last Minute) and 24% is one day prior to travel.
The key factors driving growth of online bus ticketing
are: Real time inventory being made available online from thousands of Bus suppliers and consolidators; Price and price comparison; convenience of booking on mobile and PC.
The other key aspect driving the growth is increase in supply of luxury buses such as Volvo, Mercedes and Olivia.
There is a long, long tail when it comes to the distribution of bookings across sectors. While Bangalore-Hyderabad-Bangalore (10% of the bookings) tops the list, followed by Chennai-Bangalore ; Pune-Hyderabad; Bangalore-Vijaywada.
On the other hand 55% of bookings comes from a massive long tail of 10000+ sectors.
The report also throws light on the types of bus services chosen for online booking i.e. 72% buses booked online are AC with an average price of Rs. 899. However 28% buses booked are Non-AC with an average pirce of Rs. 399.
Another fact highlighted in the report is the unique concept of online booking of ladies seat which is a big hit amongst women internet users. This aspect makes the woman traveler feel safe.
Goibibo was launched in September 2009 and is now one of the top 3 online travel e-commerce platform in India. Goibibo's core value differentiator is delivery of fastest and trusted user experience.