Uttrakhand Saath Hain Hum

Mitali Ahuja

Over the past 2 months, the Uttrakhand catastrophe in which many of the people have lost their lives and thousands of children become orphans are a moral and ethical concerns of climatic change which cannot be ignored by the corporate sector of India .  

Keeping this thing into mind, Star Plus, an  entertainment channel with VIACOM 18 network, on this independence day have joined their hands with a non-profit organisation GOONJ to raise the funds for the benefits of the flood victims.

Star TV, a popular entertainment channel took initiative, has broadcast
a live seven hour show- 'Saath hain hum Uttrakhand'  in which bollywood and the television actors have participated and appealed all across the world to support for the Uttrakhand flood victims.

According to the reports, Bollywood actor Amitabh Bacchchan and extremely beautiful actress Madhuri Dixit have supported this cause and said that its an opportunity for all of us to pay homage and unconditional love to those thousands of lives are are not with us today and salute those martyrs jawans inspite of thinking about their own lives.

The fund raiser, Star India is the first such entertainment channel which has invested their corporate social responsibility task and has scheduled this marathon event on the eve of country's 67th Independence day.

This seven hour event was boradcasted on all the channels of  Star network including Star Plus, Life Ok, Star Utsav,m Star Pravah and ChannelV.

Besides Bollywood Shehensha amitabh Bacchhan and dhak-dhak girl Madhuri Dixit, hindi cinema's nightingale Lata Mangeshkar, Oscar winner AR Rahman, Shankar-Ehsan-Loy, and other celebrities have also registred their appearence and  supported this altrustic cause.  

Apart from Bollywood industry, this campaign was also supported by the Federation of Western India Cine Employees (FWICE) and Wizcraft has found the support from the TV and Films associations. Their purpose was not to fulfilled till the programme has been on aired but they appealed with the public generously to support the victims financially through government-run Prime minister's relief fund or to contact the NGO-Goonj.     

Special Acts:  Amitabh Bacchchan has read the anthem-Mera Desh which was composed by Shankar Ehsaan Loy and written by Prasoon Joshi.

On the other side, A R Rahman has dedicated his inspirational song  for the Uttrakhand flood victims. 

It was one of the optimistic marathon event to generate a new hope among the people who lost their family members, relatives and its an an eye-opener show for the other entertainment associations to not to forget their companies' their corporate social responsibility task.

-Mitali Ahuja