The event will also mark the launch of Wee Store’s TV commercial starring Sridevi, who is also the brand ambassador for the retail chain.
Mr. Jyoti Narain, Executive Director, Wital See Marketing Ltd. said, “With rising aspiration levels backed by higher disposable incomes Indians today are seeking a global shopping experience. Looking at the potential of the retail sector, Wital See Marketing Ltd. has forayed into
retail with its flagship retail chain ‘Wee Store’. With its tagline ‘Shopping Solutions’ Wee Stores will cater to diverse needs of consumers by providing quality products at affordable prices. Wee Store aims to become India’s most trusted neighbourhood retail store with an assortment of brands, Indian and foreign, in various categories”
Speaking on the occasion, Ms Sridevi said “In my opinion Wee Stores are for everyone and the concept of these stores is practical and unique. Wee Stores will not only cater to the specific needs of a wide array of people but also cater to people in Tier-2 & Tier-3 cities. I would love to shop at a Wee Store along with my entire family. I believe Wee Stores will bring a quality shopping experience to people.”
Wee Stores has already launched its specialized stores in Gurgaon and Delhi and is already operating 70 stores in various cities on a smaller format.
More such specialized stores are scheduled to be opened at Alwar,Raipur,Chandigarh, Lucknow, Pune and Chennai. “Each of our stores will cater to the specific needs of our customers. The plan is to take the number of stores to about 150 by the end of this fiscal.” says Mr. Jyoti Narain.
For the current fiscal, the company is looking at a revenue of around Rs 100 crore, a major chunk of which would come from their own private label-Wee.
With its elegant interiors, every Wee Store is fashionable and individualistic, providing value for money for an assortment of the finest quality products and daily necessities. As its courteous, smiling staff and a great ambience complement the ultimate shopping experience, Wee Store in Mumbai and other parts of the country will soon emerge as a sought-after shopping destination.