Umair Zafar- Rituparna Sengupta team up for embroidery
The Bengali beauty has pledged her support to women artisans and crafts persons across the country and will support fashion shows and events that provide employment initiatives and allied media interaction on the subject to create awareness about the plight of women
embroiders and the sorry state of affairs.
Says Umair Zafar, "Women are exploited in most walks of life or professions, but when it comes to artisans and craftsmen and particularly embroidery workers, the plight of women embroiders is really pathetic. They are not only monetarily and sometimes sexually exploited by their employers or mukhiyas or middlemen, they are paid much lower than male workers, though they work more diligently and honestly than their male counterparts.
Designer Umair Zafar comes from a traditional family of craftsmen and embroiders and both his parents - mother and father are involved in the trade. "My mother used to save money from her embroidery earnings to pay my school fees and ensured that I finished my diploma in fashion designing. I have a great attachment and affinity to traditional craftsmen and artisans. At a recent event at Lucknow where I presented my Chikankari collection, Rituparna and I were discussing the plight of chikankari and embroidery workers in general when I causally mentioned to her how women workers were exploited. She immediately agreed to be part of a joint effort to spread awareness about this issue and support the cause of women crafts persons and artisans.
On 1st March 2014, Sigma Rock presented Umair Zafar's Chikankari Summer Collection 2014 at a glittering ceremony at the M B Club in Lucknow to promote the craft and enhance and encourage the craftsmen and karigar community which has suffered greatly due to neglect and lack of promotion. Bollywood diva Rituparna Sen walked the ramp for Umair Zafar and also distributed prizes and awards to achievers of Sigma Rock.
Photo Credits: www.newz66.com