Fashaioning Fairy Tales
The exclusive exposition, launched on
26th February evening over cocktails and hors d’oeuvres at Kolkata’s finest luxury and fashion destination 85 Lansdowne, saw the 80-year-old mansion transformed into a magical land of fairy tales. The fantastical inspiration manifested through the couture garments set against elaborate installations and themed décor elements from art, light and sound.
The couture ensembles have been designed using a decadently elegant and delicate usage of the new range of Swarovski crystals in tones of opals along with the crystal rose patina and crystal gold patina effects which bring alive a vintage look reminiscent of the fairy tales.
The exposition presented a series of curated displays that celebrate style and story, the relationship between narrative and fashion. Shantanu believes fairy tales and fashion have very similar narrative; they can script adventure, romance, all kinds of possibilities just through what one wears.
Every component of the exposition was created and curated by the designer to represent fashion and Couture through fairytales like Alice in Wonderland, Sleeping Beauty, Cinderella and more.
Speaking about the exposition, Shantanu said “By converging fashion and technology one can play with fantasy to explore new ways of telling a story just as there is going to be a new dress, a new season, a new must haves, there must be new ideas, stories, and ways of telling them and this is exactly what I aimed at exploring through this exposition.”
The event saw Kolkata’s elite in attendance. Preeti Goenka (RSG Group), Harsh & Madhu Neotia (Ambhuja Neotia Group), Kavita Jhunjhunwala, Vibha & Rajat Kejriwal, Sangeeta Kejriwal, Dev R Nil, Jeet & Mohna Madnani (Tolly Actor), Kunal, Alka, Harsh & Aradhana Dalmia, Nilangi Parekh, Sumedha Sarogi, Shraddha Murarka Viziyon, Ajay & Shweta Arya, Shalini & Nandini Nopany, Shamlu Dudeja, Mohanchandran (GM Taj Bengal), Ritu & Prakash Agarwal, Nirmal & Poonam Bathwal, Ravi & Sarika Todi and Manju Bangur amongst others were all seen consumed by the magical setup and showcase.
Swarovski is the premium brand for the finest crystal embellishments since 1895. It is recognized for its innovative excellence and its collaborations with top-class designers and brands in the fashion, jewelry, accessories, interior design and lighting industries across the globe.
Available in myriad colors, effects, shapes and sizes, crystals from Swarovski offer designers a fabulous palette of inspiration, and are produced according to the innovative, lead-free* Advanced Crystal standard.
The precious ingredients used in the fashion, jewelry, accessories, interior and lighting industries can be recognized by the Swarovski seal. With its sophisticated design features, such as the hologram effect and tracking number, the seal serves as a certificate of authenticity that identifies products embellished with genuine Swarovski crystals.
Swarovski delivers a diverse portfolio of unmatched quality, craftsmanship, and creativity that goes beyond the manufacturing of crystal. Founded in 1895 in Austria, Swarovski designs, manufactures, and markets high-quality crystals, genuine gemstones and created stones, and finished products such as jewelry, accessories, and lighting.
In addition, Swarovski Crystal Worlds was established as a unique venue dedicated to showcasing artistic interpretations of crystal. Swarovski Entertainment collaborates with established industry partners and exceptional talent to produce international feature films, while the Swarovski Foundation supports creativity and culture, promotes wellbeing, and conserves natural resources.
Now run by the fifth generation of family members, Swarovski Crystal Business has a global reach with approximately 2,480 stores in around 170 countries, more than 24,000 employees, and revenue of about 2.33 billion euros in 2013. Together with its sister companies Swarovski Optik (optical devices) and Tyrolit (abrasives), Swarovski Crystal Business forms the Swarovski Group. In 2013, the Group generated revenue of about 3.02 billion euros and employed more than 30,000 people. www.swarovskigroup.com