Carl’s Jr. partners with Woo to create magic this Valentine’s Day

With Valentine's Day just around the corner, Carl's Jr., a pioneer of the quick service restaurants industry has partnered with Woo, India’s leading matchmaking app to give a world class experience to their users and make their Valentine’s Day special.

The two premium brands Carl’s Jr. and Woo come
together to encourage people to celebrate their beautiful moments of connection and encourage new ones to discover their spark for the first time over a wholesome meal of big juicy burgers at Carl’s Jr.restaurants in Delhi.

Dining together is a tried-and-tested, enjoyable way to get to know someone new. For a first date though, why not suggest brunch instead of dinner? A weekend brunch at Carl’s Jr., well known for its variety of chargrilled burgers and hand-breaded bone-in-chicken menu, has a much more casual and American vibe, and the date can happily segue into beers if things go well!

Carl’s Jr. with Woo will celebrate Valentine’s week by opening its doors to all single people looking for love through Woo. Carl’s Jr. will offer Woo users a chance to enjoy their first date at Carl’s Jr.restaurants and create an experience they can cherish for a lifetime. Woo users can make their Valentine’s Day special by treating their Valentine with big and juicy Carl’s Jr. chargrilled burgers. They can avail a 15% discount by showing the app on their phone at the Carl’s Jr. restaurant on the total bill. Apart from that all the single female users who download the app at the Carl’s Jr. restaurant would get a special discount of 20% along with small fries. At a time when a number of Quick Service Restaurants are attempting to corner their plate-share, Carl’s Jr. tapped on an innovative marketing strategy to disrupt the mundane code and give its patrons another reason to cheer.

According to Sana Chopra, Executive Director, Carl’s Jr. India, “This Valentine’s Day, Carl’s Jr. is all set to Woo its patrons by offering them the experience of the best burgers in town with sumptuous desserts and hand-scooped milkshakes along with some good discounts. We have partnered with Woo because we think that they have the right target audience for our brand who are mature, serious and yet playful.”

According to Sumesh Menon, Co- Founder and CEO, WOO, “We are excited to partner with Carl’s Jr. this Valentine’s Day and make our user’s experience more special. Sharing new experiences together is a great way to build a connection with someone and this is what the two brands are trying to do this Valentine’s Day.’’

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