At the recently concluded SATTE event in New Delhi, Dr Mahesh Sharma, Hon’ble Minister of State (Independent charge) Ministry of Tourism & Culture, India said that India needs to learn from Tourism boards like Malaysia. Expressing his views on where Indian tourism is headed, Dr. Sharma mentioned that India has a lot to learn to increase its share in the
world tourism market.
Dr Mahesh Sharma also inaugurated the Tourism Malaysia booth at SATTE 2016. The Minister was joined by Dato’ Daljit Singh, Indian Community Relations Advisor to the Minister of Tourism & Culture Malaysia and a member of Tourism Malaysia Board of Directors.
India is one of the most significant markets for Tourism Malaysia. In fact, close to 770000 Indians visited Malaysia in 2014 making it the 6th most valuable market. This year, Malaysia expects to welcome over 10% more Indian tourists.
In line with its efforts to increase awareness of Malaysia in India and to boost arrivals, Tourism Malaysia lead 50 Malaysian travel trade players and state tourism authorities to participate in the South Asia Travel and Tourism Exchange (SATTE). The delegation comprised 18 travel agents/tour operators, three hotels/resorts, three tourism products/attractions, two state tourism authorities, and three airlines.
This year marks the 11th year of Malaysia’s participation in SATTE since its debut in 1994. Last year, SATTE recorded the participation of over 650 exhibitors from more than 35 countries and 26 Indian States.