The Ambassador of Italy to India His Excellency Lorenzo Angeloni and the Italian Trade Commissioner Dr Francesco Pensabene announce the unveiling of the first ever Italian campaign in India, ‘Italy: The Extraordinary Commonplace’ - a celebration of the best of Made in Italy.
The sectors the campaign focuses on are
design, fashion, food and food processing, infrastructure, smart cities, luxury, and furniture. Under this two-year long campaign, a series of focused events and activities in each sector will be held across the country to promote the Italian lifestyle and businesses in India.
The event aims to create awareness about fine Italian products, promote Italian companies and looks to explore new business avenues for Italian companies who would like to enter into the Indian market.
To flag off the campaign, a two day event entitled ‘La Dolce Vita: a Celebration of Italian fashion, luxury and lifestyle’ is being organized in association with DLF Emporio- the hub of luxury in the heart of the capital city on the 11th and 12th of March, 2016.
Spread over an exciting weekend, the event will transform this shopping destination into a virtual Italian luxury hub with an Italian ambience, and will showcase the latest products and collections from some of the finest Italian brands present in the country.