Mebelkart Bets Big on Modular Kitchen Category

MebelKart, India’s largest online furniture marketplace, announced that it is extremely optimistic about the modular kitchen category that it launched in November last year. The company is witnessing a month-on-month growth of 75%, both in terms of revenue as well as volumes. The modular kitchen category is
currently live in Bangalore, Chennai and Kochi. The company will be launching this category in Mumbai and Delhi by the end of this month.

The demand for modular kitchens has increased dramatically in recent times because ofan increased focus on convenience, a need for effective utilization of space, lifestyle-related changes and enhanced purchasing power. At MebelKart, modular kitchens can be designed and customized based on the requirements of the consumer.A wide portfolio of offeringsispresent on modular kitchen section, available fromRs. 80,000 onwards.

Commenting on the development, Mr. Rahul Agrawal, Co-Founder and CEO of MebelKart said, “MebelKart was formed with the vision of providing end-to-end home solutions to buyers across the country, irrespective of their budgets. We recently launched the modular kitchen category to cater to the increasing demands of the new-age home buyers. As per our internal research, 80% of modular kitchen category is unorganized. The customers are unable to get real value from their online furniture purchase and are often left wanting for variety when it comes to styles and designs. We, at MebelKart, are striving hard to address this gap with our aesthetically designed and affordable productsin the modular kitchens category.”

Added Mr. Agrawal, “The category has been performing extremely well and we are scaling this up really fast. We are confident that we will continue to witness exponential growth in this category in the times to come.”

MebelKart which started as a furniture marketplace in 2012 is growing by 100% MoM in terms of GMV and volume.MebelKart currently serves 20,000 pincodes that translates to over 100 cities, has product portfolio of 2 lakh SKUs, and is working with 2,500 vendors across India.

About MebelKart
MebelKart is India’s most preferred online shopping destination for furniture, décor, furnishings, household items, and more. MebelKart recently raised $20 million from the AskMe group. The company is focused on making furniture and home decor buying easier, reliable and cost-effective, while providing “a world class experience" to its customers at the same time.

The company has 90,000 products listed on the portal, 1,50,000 satisfied customers, delivery in 20,000 pin codes and over 500 sellers on the platform. MebelKart operates with the vision of organizing the entire furnishing and home decor space in India by providing its customers with a transparent pricing model, better design and ample options.

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