Parryware contributes 1000 Pink Toilets to Swachh Bharat Mission

Parryware, India’sleading manufacturer of bathroom products is celebrating this Women’s Day by contributing 1000 Indian style -Pink toilets to Swachh Bharat Mission, Ministry of Urban Development (MoUD) to make Delhi - Open Defecation Free. Parryware’s contribution towards PM Modi’s flagship programme of 'Swachch Bharat Mission' is to promote a nationwide initiative that aims to build a social movement for
sanitation and toilet use there by leading to an open-defecation-free India.

The initiative is a part of the company's corporate social responsibility plan (CSR) and is inspired by Prime Minister Narendra Modi's Swachh Bharat Mission. 1000 Indian style toilets in shades of Pink will be installed at the market areas, urban slums and areas around railway station in the capital to make “Open Defecation Free” with the Ministry of Urban Development, as the initial step to achieve well-maintained sanitation and hygiene facilities for women.

“Women are an inherent part of the society and it is each of our responsibility to make them feel secure and confident. This contribution is our endeavor to contribute towards their safety and hygiene by providing sound sanitation facilities. We are one of India’s leading bathroom products solutions provider and believe in contributing towards this dream project initiated by our PM Narendra Modi and his team under Ministry of Urban Development. This Women’s Day, we are contributing towards providing sound sanitation facilities for women in the capital. We hope to bring a change in the mind of the people towards a better hygiene, sanitation and thereby intend to create an open defecation free India”, said Pau AbellóPellicer, MD, Roca Bathroom Products Pvt Ltd.

“I would like to thank Parryware for actively contributing towards the Swachh Bharat Mission and safe sanitation for Women. While women safety has always been on top of our agenda while devising sanitation plans, this contribution from Parryware will set an example for other corporates to join the mission. I hope this is just a start and with everyone’s support, we can achieve a nationwide open defecation free status soon.” said Praveen Prakash, Joint Secretary, Ministry of Urban Development& Mission Director, Swachh Bharat Mission.

ROCA’s ethos is perfectly captured in its brand essence: trust, innovation, practicality, value offerings and contemporaneity and is well aware of the importance of conserving and improving the surroundings by thinking today on how it wants to designs your cleaner and better tomorrow.

About Parryware
Parryware, India’s leading manufacturer of bathroom products, originated from EID Parry, one of the country’s oldest and most reputed business entities. In 2006, it entered into a joint venture with Roca Corporación, Spain, and became a Roca Group subsidiary in 2008 and turned into a wholly-owned subsidiary of the Roca Group in 2011.

Relaunched into a new avatar in 2015, Parryware continues to hold the title, ‘Superbrand’ for the year 2014-15. Parryware, with its more than 60 year heritage has firmly positioned itself in the market with its seven manufacturing units strategically located across the country and with presence in several overseas markets.

Brand’s strong foothold in the market has been testified by coveted titles such as ‘Trusted Brand’ (received in 2012, 2013 & 2014), ‘Super brand’ (in 2007 & 2015) & ‘Powerbrand’ (in 2010-11) and many prestigious endorsements from the leading International quality certification authorities. True to its legacy, Parryware continues to progress from strength to strength and charter ahead as a provider of complete and contemporary bathroom solutions for India. For more information -

About Roca Group in India
Roca, a Spanish Owned Group, has been a global frontrunner in the bathroom space for almost 100 years with a focus on Design, Innovation, Sustainability and Wellbeing. With a presence in over 135 countries and 75 production plants spread across five continents, Roca is the ultimate worldwide benchmark reference for the creation of bathroom products.

In India, Roca consolidated its position by joining hands with Parryware in 2006. With a solid distribution network in place, Roca India has a Pan India retail presence, which is targeting to expand its retail presence in Tier II and III cities, is aiming to add upto 100 dealers across all brands including Parryware, Roca and Laufen. Backed by a strong and rich pedigree, Roca India is poised to continue its revolutionary and leading presence in the country. For more information -

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