Only someone who’s worked as closely with students can be behind a powerful movie like Rough Book. This unsparing take on the Indian education system has been conceptualised by Aerika Cineworks. At a specially held private screening of the film on
March 3, Dy. CM of Delhi Shri. Manish Sisodia was treated to this cinematic wonder that has been garnering praise all across the globe. The film directed by Ananth Narayan Mahadevan, casts actors Tannishtha Chatterjee, Amaan F Khan, Kaizaad Kotwal and Ram Kapoor in lead roles. The director and cast alongwith producer Aakash Chaudhry were also part of an insightful interaction with Shri. Sisodia post the screening.
The film has been adjudged the Best Feature at the Houston Indian Film Festival, and was selected to be screened at the closing night of the DFW South Asian Film Festival. The film has also been appreciated at the Washington DC South Asian Film Festival, winning the Best story award along with Mr. Ananth Narayan Mahadevan winning the Best Director for Rough Book at the Rajasthan International Film festival in January 2016.
Ananth Narayan Mahadevan, Director of Rough Book, commented on the movie by saying, “The Indian education system has follies of its own and it takes a courageous attempt to bring them to the fore without being disparaging. Rough Bookis the story of a teacher who battles the system for her students and champions the cause of education beyond the textbooks. This fight to make dull concepts exciting has her running into one obstacle after another. But she and her students refuse to give up. This 92-minute long narrative is ambitious, innovative and compelling in its message that learning needs to move out of classrooms for “real” education.”
Aerika Cineworks is a boutique production house that is currently functioning as a bootstrapped venture. Its brand messaging revolves around the 3E formula that intends to produce cinema that educates, empowers and entertains. It has a clear agenda over the next five years to create a significant body of work in multiple languages for global audiences.
Bearing a true testimony to the success of the film and its universal appeal is the fact that after the screenings in Dallas and Houston, children from schools and colleges in these areas could identify with the characters and their stories. Distributors and principals of several education institutions havealso expressed their desire to screen Rough Book for students and parents.
About Aerika Cineworks:
Aerika Cineworks is a young, dynamic, boutique production house, which plans to be actively and
creatively involved in all aspects of content creation, from producing feature film content, to exploiting that content, from creating, producing and executing content on television, on the internet, content for new media, as well as being able to self-market its own content. It is a self-funded company. It has been conceptualised on the basis of the 3E formula and hence intends to produce cinema that educates, empowers and entertains. It has a clear agenda and will create a significant body of work, in multiple languages for global audiences over the next five years.