Worli Festival 2016 has partnered with fashion social network Roposo for social media amplification of the 3-day event, starting April 8, in Worli Seaface Promenade, Mumbai. Roposo will promote campaigns and contests, and enable style check-in at the event.
Since the launch of its first edition in
January 2013, Worli Festival has soon become a one-of-its-kind annual event that brings art, music, food, wellness, dance and cinema on one platform. Quite like its earlier chapters, Worli Festival is back to unveil another star-studded weekend community extravaganza for Mumbai’s high rise residents as well as the local community.
Roposo will facilitate trend-spotting for content on the Worli Festival profile on Roposo.
The social network will promote interesting event contests and campaigns for its 2 million active users. Roposo’s newly launched feature - style check-in - will be a major highlight for the event, enabling people to share their celebrations at Worli Festival on the social media platform.
Speaking on the association, Ankit Srivastava, Head Marketing, Roposo said, “Worli Festival is a great confluence of art, music, food, and performances for Mumbaikars. And this year, they have chosen Roposo to celebrate the festival in style! Roposo's style check-in feature will be very relevant for the local community to let others know how they are celebrating the Gudi Padwa (Marathi New Year) weekend.”
Worli Festival is organised by Oaks Management Consultancy Private Limited. Rahul Gomes, MD, OMCPL said, “In its third year, the Worli Festival embodies the theme ‘Celebrate Life’ in essence and spirit. Being the city’s largest music, shopping and food Festival, Roposo’s integration into the festival is integral to bring alive the fashion trends that define Mumbai’s lifestyle. We’re hoping to spot some fashionistas and great street fashion at the fest this year.” While much can’t be revealed as yet, the event will be graced by several celebrities and who’s who of the town.
Roposo is India’s leading fashion social network that helps women discover their unique style through trend stories and videos, reviews, and DIYs. Users can share style inspirations, follow other users whose style they like, make lists of stories and products for future reference, and repost stories they like on the platform.
On Roposo, users socialise fashionably and also shop new products and trends that are curated, personalized and updated every day from across 500 web stores and 5,000 brands. With more than 2 million users, over 1 million screen views per day, 1,00,000 posts a month and over 200+ celebrities, designers and stylists using the platform, Roposo has become one of its kind fashion and lifestyle social network of India.
From Bollywood actresses like Sonakshi Sinha, Nargis Fakhri, Jacqueline Fernandez, Yami Gautam, Shilpa Shetty and ace designers like Masaba Gupta and Rocky S, and sports icons like Sania Mirza to television stars like Ragini Khanna, Sana Khan and several others,Roposo is, indeed, the chosen fashion platform for celebrities to reveal their fashion secrets. A brand of Relevant E-solutions headquartered in Gurgaon, Roposo is the brainchild of three IIT Delhi alumni, Mayank Bhangadia, Avinash Saxena and Kaushal Shubhank. For more information, visit http://www.roposo.com