VitrA brings to you its excellent concert of Nature

VitrA, the leading bathroom solutions brand of Eczacıbaşı Building Products Division in Turkey introduces its spectacular and organically designed series- Istanbul. Designed by the pioneer of the 21st century industrial design Ross Lovegrove, the collection is inspired by “nature”.

The outstanding combination of fluent and sculptural forms with fine lines is the evidence of the mastership of VitrA in production technology along with
the ability of Lovegrove to make use of the technology and materials.

The latest in a long line of VitrA collaborators in the field of design, Ross Lovegrove is one of the most interesting and intelligent designers of this century. The collection is a continuation of natural and sophisticated line of Istanbul series which includes sink cupboard, Infinit sink, Istanbul washbasin and fixtures. The design gets an elegant ambiance with 3 lacquered color options: Burgundy high gloss, white and olive green.

When visiting Istanbul, VitrA's physical and spiritual home, Lovegrove immersed himself in Turkish ceramic culture and drew inspiration from the diverse ethnicity, architecture and custom of the region to bring an additional perspective. He studied Ottoman geometries and calligraphy, which are graphic and yet liquid, organic and highly sensual. These two-dimensional applications were morphed to create surface patterns for printed products and for milling panels and screens, thus leading to the creation of this stunning collection of Istanbul.

About VitrA:
VitrA is a leading brand of Eczacıbaşı, a prominent Turkish industrial group. Eczacıbaşı, core sectors are building products, healthcare and consumer products. VitrA manufacturers 5 million units of sanitary ware, 350,000 bathtubs, 370,000 units of bathroom furniture, 3 million faucets and 2.5 million bathroom accessories every year.50% of production is exported to over 75 countries worldwide for sale in 150 exclusive showrooms and 2,000 sales points across the world.

About Eczacıbaşı Group:
Founded in 1942, Eczacıbaşı is a prominent Turkish industrial group with 41 companies, 11,730 employees. Eczacıbaşı, core sectors are building products, healthcare and consumer products. Globally, Eczacıbaşı has established itself among the world’s top providers of bathroom and tiling solutions for homes and commercial venues with its VitrA, Burgbad, Villeroy and Boch (Tiles) and Engers brands.

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