Brand USA has had an immensely successful innings with its fifth annual India Mission organized for the travel trade from September 18th-23rd 2016.
Christopher L Thompson, President and CEO, Brand USA said, “As the number of Indian visitors to the United States continues to grow, the opportunities within India as a source market are numerous. In 2015, more than 1.1 million Indians visited the
United States, a 17% increase over 2014. India will surely be a key contributor toward our goal of welcoming 100 million international visitors to the United States by 2021. Year after year, the India Mission provides a great platform for our partners to generate more business from this increasingly productive market.”
Brand USA is attempting to drive enough Indian visits to meet its stated goal of 2.8 million tourists by 2021.
Cathy Domanico, Vice President, Global Trade Development, Brand USA said, "Visitation to US, when it comes to Indians, has been great. We have had an increase of 17 per cent in 2015. The aim is to reach a milestone of 2.8 million visitors from India by 2021,"
The mission, traveling across three Indian metro cities of Mumbai, Bangalore, and New Delhi witnessed an excellent response from the Indian travel industry professionals.
The US delegation included representatives from 37 US companies including destinations, attractions, hotels, and receptive operators- the largest group to date.
The mission provided an opportunity for US suppliers to engage with key decision makers through free flow one-on-one appointments with the goal of increasing destination and product knowledge, business cooperation and travel bookings.
The invitees included major stakeholders from the Indian travel trade, airline representatives, hospitality representatives and tour operators. Additionally, a dedicated media day was organised in New Delhi with leading travel trade and consumer media to interact with the US partners participating in the mission.
Ms Sheema Vohra, Managing Director, Brand USA in India added, “Brand USA’s robust travel trade outreach coupled with effective consumer marketing, cooperative engagements and PR in India ensures new developments and partnerships in this market, offering a bouquet of travel offering to the discerning Indian visitor. We are thrilled by a great response from the Indian travel trade in all three cities are confident that this trend will continue over the next decade providing an excellent opportunity for our Indian travel partners to cultivate lucrative business opportunities with the USA."
The organisation's mission is to increase international visits to the US in order to fuel the economy and enhance the image of the US worldwide.