Zaggle Acquires Greenedge Enterprises to Strengthen Loyalty & Rewards Portfolio

Zaggle, India’s leading spend management company, today received board approval for the acquisition of 1,30,000 equity shares representing 100% of the issued and paid-up capital of Greenedge Enterprises Private Limited (“Greenedge”). The acquisition consideration is up to Rs. 25 Crores, subject to the

execution of a definitive Share Purchase Agreement.

In addition to the acquisition, Zaggle plans to invest up to Rs. 25 Crores in Greenedge, in one or more tranches, subject to the execution of a Share Subscription Agreement.

Founded in March 2009, Greenedge specializes in loyalty experiences and rewards, with a unique focus on golf-based corporate engagement. The company operates as a solution provider for golf travel, experiences and access-based rewards. Greenedge’s current business model is B2B, offering exclusive golf-related rewards along with other benefits integrated with the RuPay Card network (NPCI).

The acquisition of Greenedge will substantially strengthen Zaggle’s portfolio across loyalty, rewards and travel segments, further complementing and expanding its flagship Propel platform. This strategic initiative highlights Zaggle’s dedication to providing innovative, niche engagement solutions that deliver meaningful value to corporate clients.

Commenting on the acquisition, Dr. Raj P Narayam, Founder & Executive Chairman said: "The integration of Greenedge’s specialized loyalty experiences into Zaggle’s ecosystem represents a significant milestone in enhancing our corporate engagement capabilities. Their unique golf-based rewards and travel solutions will allow us to deliver differentiated and compelling value propositions to our clients, while accelerating our growth and presence in the loyalty and rewards sector."