Surat grooves to Gujarat’s most glamorous Glam Garba
The two-day exclusive Glam Garba Event on October 11 and 12, which gave the traditional dance and festivities a modern and international tweak, was created keeping in mind the preference of its fashion and lifestyle conscious
At the Runway, VR Surat lined-up unforgettable and scintillating performances by Raghav Sachar, Sonu Kakkar, DJs Akbar Sami and A-Myth as also Jankee Parekh in an ambience inspired by the trendiest party hotspots across the globe.
On the first day (October 11 Friday night from 10pm to 1pm) of the mega event garba lovers were introduced to “Club Bollywood” Glam Garba followed by “Club Ibiza” the next day on Saturday (October 12). And Raghav Sachar, Sonu Kakkar & DJ Akbar Sami had the crowds begging for more.
Speaking on behalf of VR Surat, Paresh Mishra, Director of Operations- Western Region, Virtuous Retail said, “Alongside our Phase II Retail Launch of VR Surat, we are very excited to host the ‘Glam Garba’ on the occasion of Navratri this weekend.Surat is a cosmopolitan city with strong cultural roots, and we are delighted to take the idea of Garba global through this unique event. We believe this new format will attract diverse audiences and broaden the festival’s participation across communities."
In sync with the latest lifestyle trends, VR Surat with its retail partners geared up to showcase the best of Indian and international premium brands such as Zara, Marks & Spencer, Zodiac, Peter England, Clarks, Helios, SVM Bowling & Gaming, Being Human, MAC, Sisley, Monte Carlo, Jade Blue, Ethos, Clinique, Nautica, GANT, BIBA, Pizza Hut, Subway, McDonalds, Punjab Street, Dwarkhadesh, and Wok on Fire, among others.
Westside, Global Desi and AND are style partners for the event. VR Surat ran a ‘Shop the Look’ campaign for Glam Garba to drive the season’s latest fashion trends.
VR Surat, an integrated community-oriented premium lifestyle shopping center, collaborated with Raghav Sachar Productions to conceptualise and create this exclusive invite-only event only for VR Surat consumers.
“It is my absolute pleasure to present ‘Glam Garba’ at VR Surat. The concept in itself will attract the youth to enjoy Navratri in a new avatar. There will be Bollywood, Spanish, Brazilian, house and electronic dance music mixed with traditional garba songs. The Runway at VR Surat gives me an opportunity to transform the Centre into a Night Club and present something truly unique for Surtis. So, put your dandiya sticks together... For Glam Garba!” said Raghav Sachar who was the main performer at VR Surat.