"Students should make a habit of reading books, it makes them imagine the topography and everything involved it", said M.M. Keeravani, renowned Indian film music composer and playback singer, as he visited Annapurna International School of Film & Media today and
interacted with AISFM Students.
He conducted a master class to the students on Indian Film Music Composing. Keeravani is also known by his aliases Marakathamani, Vedanarayana and M. M. Kreem, who worked in the Telugu, Tamil, Kannada, Malayalam and Hindi film industries. He shared his life journey with the students.
While interacting with students, he advised them "Stay away from digital addiction , observe people closely and interact with them face-to-face and not digitally", and went on to add, “You will learn more when you earn your own money, so start earning on your own and do not depend on others.”
When one of the students asked him, what emotional motive he looks for when he has to assign a musical motive for a character, the legendary music director replied, “We assign a tune to a character and once we do that, the audience identifies with it.” “It’s good to experiment with different genres of music, but it entirely depends on the director and music director,” said he when asked about staying true to a genre or experimenting with music.
‘What else do you want to accomplish in life?’ was one question posed to him. To this he said, “To be able to relax more by doing little work. Music is my passion but not to the extent that I am toiling night and day and not relaxing at all. Apart from this, I want to go to Japan, spend some time there and compose music for a Japanese film.”
Annapurna International School of Film and Media (AISFM)'s founded by Sr.Actor and Dada Saheb Phalke awardee Late Mr.Akkineni Nagesrwar Rao in 2011 to offer film+media education to all. To achieve this, the Akkineni family and management have built the school on the grounds of Annapurna Studios, a major film studio in the heart of Hyderabad and drawn some of the biggest names in cinema as teachers and academic advisors
The wide range of the courses offered at AISFM, have swiftly become a huge hit with working professionals looking to learn new skills and students honing their talents before they sign up for our degree programmes.
AISFM has activities and exchange programs with leading universities from around the world, including Northwestern (USA), Chapman University (USA), Ryerson University (Canada) and Swinburne University (Australia). Our students also have the opportunity to attend the International Filmmaking Academy in Italy each year.
An important part of training professionals is giving our students an opportunity to learn in a live vibrant and demanding environment, not just a theoretical classroom.