India’s much anticipated and most rigorous brand evaluation, The Brand Trust Report, India Study, a comparison of the trust held in brands, has been released for 2016. Samsung Mobiles leads North as the Most Trusted Brand, followed by Sony ranking 2nd and LG 3rd in both All-India and North as well. Up by seven positions from its All-India ranking is Maruti Suzuki as
North India’s 4th Most Trusted brand.
Dell secures North India’s 5th position (up by 3 ranks from All-India) and Nokia is at 6th rank, down two places from its All-India rank. Bajaj at 7th in the North secures its All-India position and Puma at 8th position is up by 12 ranks from All-India. Tata at 9th in North falls down by 4 positions from its All-India rank and Apple at North India 10th is up six places as compared to All-India ranks. Also Delhi-based brands lead in 20 out of 47 super categories listed in The Brand Trust Report.
The Brand Trust Report, the sixth in its series, is the result of a comprehensive primary research conducted on the proprietary 61-Attribute Trust Matrix of TRA (formerly known as Trust Research Advisory). This year’s study involved 18000 hours of fieldwork covering 2500 consumer-influencers across 16 cities in India and generated 6 million datapoints and 20,000 unique brands from which the top 1000 brands have been listed in this year’s report. The 200 page, hardbound report is available for Rs. 14000/-. The North zone cities include Delhi, Chandigarh, Lucknow, Jaipur and Indore, covering nearly 24% of all the respondents.
N. Chandramouli, CEO, TRA, said on the occasion of the report’s launch, "This year Delhi-based brands have fared poorly in the North zone with only Lava and Intex showing an improvement from last year's rankings. Brands like MDH, Haldiram, Bikano, Usha Fans have seen a drastic fall in their ranks. Another five Delhi-based brands namely Bikaji, ChokhiDhani, Maxima Watches, Jindal Steel and Bikanervala have made an exit from North India's 100 Most Trusted Brands."
The North zone features some new faces as category leaders; Bajaj replaces Tata (Diversified), Maruti Suzuki replaces Honda (Automobile), HDFC Bank replaces ICICI (BFSI), Olx.in replaces Google (Internet) and Arrow replaces Raymond (Apparel), he added.
About TRA (formerly Trust Research Advisory):TRA, a Comniscient Group company, is an actionable insights and brand intelligence company dedicated to understanding and analyzing stakeholder behaviour through two globally acclaimed, proprietary matrices of Brand Trust and Brand Attractiveness. TRA was conceived in 2008 to decipher, analyze and measure Brand Trust, to make it universally understood and easily applied.
TRA conducts primary research with consumers and other stakeholders to assist business decisions and give brands insights on solutions to consumer behaviour. TRA provides Competitive Intelligence Reports mined from its 15 million data-points on brand intangibles of 20,000 brands, and also undertakes custom-made studies for brands. TRA is the publisher of The Brand Trust Report, India's Most Attractive Brands & India’s Most Trusted Educational Institutes.
About The Brand Trust Report 2016:The Brand Trust Report 2016 (ISBN: 978-81-920823-9-4), the sixth in the series, is the result of a primary research based on the proprietary 61-Attribute Trust Matrix of TRA. This year’s research was conducted among 2500 consumer-influencers across 16 cities, and generated nearly 6 million data points and 20,000 unique brands, making it the most intensive study on Brand Trust across the globe.