Green Cheese wins Public Relations mandate for e-Distribution giant B2Badda.com

B2Badda has appointed Green Cheese as its public relations agency of record in India. The young PR consultancy will handle communications for B2Badda - the leading E-Distribution channel for bulk buying of mobile phones, tablets and host of other accessories. The account was won post a multi-agency
pitch.

Green Cheese will focus on raising awareness and brand recognition within the business, trade, and consumer media outlets, as well as attracting brands and other potential partners. The consultancy is known for its expertise in the field of PR for start-ups. Lovejeet Alexander (Alex) is the founder and lead strategist of the firm.

Headquartered in Gurgaon, B2Badda is the leading destination for inspiring, uplifting and engaging b2b buyers and sellers. B2Badda offers a choice of huge product range in multiple categories including - mobiles & tablets, kitchen & home appliances, home furnishings, accessories, electronics & IT products. The platform offers its buyers to get the best deals from more than 255 brands selling more than 7000 products through the platform.

Since its launch in January 2017, B2Badda.com has experienced explosive growth, becoming the largest B2B platform in its segment in India. With more than 27,000 buyers already registered with the platform, the start-up targets to have more than 50,000 registered buyers by the end of June 2017. B2Badda.com is the only digitally native e-Distribution platform that has garnered such a huge buyer and seller base.

“Alex’s proven history of generating measurable results for clients made him the clear choice during our consultant selection process,” said Yogesh Bhatia, the founder of B2Badda. “Green Cheese, under the leadership of Alex, will help continue building our reputation among some of the best and most recognisable start-up brands in India.”

“2017 is going to be a big year for B2Badda.com,” added Yogesh Bhatia. “We just announced our expansion into mobile manufacturing under the brand name of EDGE and Detel. A few big ticket partnerships with the giants of mobile and tablet industry is in the anvil, at this stage, we believe Green Cheese will be the right partner to help our team reach the stakeholders to build thoughtful and inspiring campaigns that our users will love.”

Talking about the association, Alex said, “We are thrilled to partner with B2Badda in order to spread their story among top media and brands that will enable them to continue their rise as one of the fastest-growing B2B e-Distribution platforms.”

About B2Badda.com

Gurgaon-based, B2Badda.com is a leading destination for inspiring, uplifting, and engaging the b2b buyers and sellers. The user-friendly platform and the mobile application is designed to get the SMEs, B2B and GT trade in a more organised manner.

Launched in January 2017, B2Badda.com has already got more than 27,000 buyers registered with the platform and aims to have more than 50,000 registered buyers by the end of June 2017. Reach of the platform is soon expected to be much deeper, more comprehensive and detailed as compared to the traditional network. The e-Distribution platform for bulk business – B2Badda - offers a choice of huge product range in multiple categories including - mobiles & tablets, kitchen & home appliances, home furnishings, accessories, electronics & IT products. The platform offers its buyers to get the best deals from more than 255 brands selling more than 7000 products through the platform.

About GreenCheese


Green Cheese is a Lovejeet Alexander-led Start Up strategic communications and engagement consultancy. They are advisors in all aspects of communication strategy: from consumer PR to financial communications, from public affairs to reputation management, and from crisis communications to experiential marketing and events.

Alex is known for his strategic planning and counsel, insight-guided out-of-the-box thinking and big, compelling ideas – followed by thorough execution by his associates.