SOCIAL Launches Month-Long Mela Mexicana Festival Celebrating Mexican Food and Culture Nationwide

SOCIAL has launched Mela Mexicana, a month-long festival celebrating Mexican food, drinks and culture across all its outlets in India from July 1 to July 31, 2026. Organised in association with the Embassy of Mexico in India, the nationwide festival features Mexican-inspired cuisine, tequila-based

cocktails, immersive décor, live performances, salsa evenings, themed game nights and community-led experiences designed to bring Mexican traditions to Indian audiences.

The festival transforms every SOCIAL outlet with Mexican-inspired visual storytelling, papel picado décor, sombreros, lucha libre-themed entertainment and nightly celebration rituals. Guests can also explore a specially curated menu featuring tacos, burritos, quesadillas, chimichangas, tortas, desserts and tequila-led cocktails, alongside zero-proof beverages inspired by Mexican flavours. Interactive programming includes Lotería-inspired game nights, telenovela-themed performances, salsa sessions, workshops and live Latin music by New Delhi-based band Abakorao at select outlets.

Riyaaz Amlani, Founder & Managing Director, Impresario Entertainment & Hospitality Pvt. Ltd., said, “SOCIAL has always believed that culture is not something you observe from a distance; it is something you step into, share, and make your own. With Mela Mexicana, we are bringing the spirit of Mexico into the heart of India’s neighbourhoods in a way only SOCIAL can: through food, drinks, music, performance, play and community. Mexico and India share a beautiful instinct for colour, spice, street food, celebration and togetherness. This festival is our way of turning that shared energy into a month-long experience that feels global in inspiration, local in spirit, and unmistakably SOCIAL.”

The Embassy of Mexico in India said, “The Embassy of Mexico in India is delighted to collaborate with SOCIAL for Mela Mexicana, a month-long festival blending cultural heritage with economic enterprise. As one of Mexico's most dynamic soft-power exports, gastronomy opens vital new avenues for trade, brand awareness, and bilateral growth. Through a curated fusion of Mexican culinary flavors, traditional music, and contemporary art, this collaboration invites Indian audiences to experience the deep cultural parallels between our two nations. Mela Mexicana is more than an event; it is a cultural dialogue uniting our people through a shared love for community, art, and food.”