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Mahindra Group’s newest cultural initiative, Roots at Mahindra University - a one day festival bridging ancient traditions with today’s youth - has finally unveiled its line-up of diversely talented artists. With this new IP, Mahindra is breaking ground by empowering students to create a living, breathing ecosystem where heritage becomes an active, two-way dialogue. The festival will place the next generation at the very heart of cultural sustainability. 

Mahindra Group has been a pioneering name in preserving the cultural ethos of our country, lending its support to various artistic undertakings. After leading the inception of some of the most celebrated musical movements in India, it is now bringing forth a new musical IP with Roots at Mahindra University. It is an inter-collegiate festival that positions young voices at the centre of cultural transformation. Set to