Skybags, a youth-focused brand known for its stylish and functional luggage and backpacks, has announced its partnership with Chennai Super Kings (CSK) as the team’s Official Luggage Partner for the 2026 season. With this association, Skybags marks its strategic foray into the world of sports, beginning with cricket—India’s most passionately followed sport.
The partnership underscores VIP Industries Limited’s commitment to engaging with consumers through innovation, youth-centric platforms, and active support of India’s growing sports culture. As part of the association, Skybags will launch an exclusive range of officially licensed CSK co-branded luggage and backpacks. Inspired by CSK’s iconic brand identity, the collection is designed to meet the evolving needs of today’s mobile, style-conscious consumers.
Skybags will be integrated across CSK’s fan engagement initiatives throughout the 2026 season. The co-branded merchandise will continue to be available across retail channels even after the conclusion of the cricket league. The luggage range will be priced starting at INR 4,590, while backpacks will be available from INR 1,999.
Commenting on the partnership, Mr. Atul Jain, Managing Director and CEO, VIP Industries Limited, said, “Cricket is an integral part of India’s cultural fabric, and CSK is one of the most respected and successful franchises in the league. This partnership aligns perfectly with Skybags’ vision of connecting with young, aspirational Indians through platforms they are deeply passionate about. CSK’s values of consistency, excellence, and talent development strongly resonate with our brand ethos. This marks the beginning of many meaningful sporting associations for Skybags.”
Sharing his views, Mr. KS Viswanathan, Managing Director, Chennai Super Kings, added, “We are pleased to welcome Skybags to the CSK family as our Official Luggage Partner. This collaboration gives our fans another exciting way to express their loyalty and love for CSK. We are confident that this partnership will enhance the fan experience and strengthen our bond with supporters.”
As India moves closer to becoming a global sporting powerhouse—backed by increased corporate participation, world-class infrastructure, and exceptional talent—Skybags sees this partnership as a key step towards deeper involvement in Indian sports. The brand aims to contribute meaningfully to the ecosystem while building stronger connections with consumers nationwide.
With a strong pan-India presence and a diverse portfolio spanning backpacks, luggage, and travel accessories, Skybags continues to innovate with a focus on Indian consumer preferences, contemporary design, and value-for-money offerings.
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