Posts

Showing posts with the label AppsFlyer’s 2025 Creative Report

Accor to Bring Novotel to Himachal Pradesh with New Solan Hotel

Global hospitality group Accor is expanding its presence in India’s leisure travel market with the signing of Novotel Solan Kumarhatti in Himachal Pradesh. Scheduled to open in 2031, the 120-room hotel will mark Accor’s entry into the hill state. Located along the Kalka–Shimla Highway, the property is planned to cater to holidaymakers, families, wedding parties and corporate travellers.

AppsFlyer’s 2025 Creative Report Reveals How AI and Emotion Drive Creative Performance

AppsFlyer today released the 2025 edition of its State of Creative Optimization report, an extensive analysis of creative performance trends and emotional drivers across mobile advertising.