Prayag Announces its Association With Asia Cup

Nitin Aggarwal

Prayag a leading brand in Bath Assets & Sanitary ware announced its association with Asia Cup -2014 as an Associate Sponsor which will be held in Bangladesh from 25th Feb to 8th March, 14.

Prayag has previously also been associated with IPL as an “Official Team Partner” of Kings XI Punjab for the past 2 consecutive years. Prayag has collaborated with ITW as Sports Marketing Partner in this initiative along with
Technology Frontiers, which is executing sponsorship & Brand Promotion activities for Asia Cup.

Starting from February 25, the grand tournament will see the participation of major Asian countries India, Pakistan, Sri Lanka, and Bangladesh along with Afghanistan. Prayag’s presence has been across the country and with this Asia Cup – 2014 it plans to garner an enhanced visibility across the Asian Sub Continent. Brand will have its presence within the stadium as well as at various promotional collaterals.

Mr. Nitin Aggarwal, CEO Prayag said, Indians are very passionate about cricket and hence it becomes an important platform for brand visibility and promotions. In the past many years it has got huge audience connect with companies and brands. We are quite sure this season Asia Cup will see similar thrilled collaboration of cricket, brands and its audiences.

Speaking on the Association, Vikram Tanwar, MD & CEO, ITW says, we are glad that Prayag is partnering with a tournament like Asia Cup as an Associate Sponsor. This association will give a great impetus to the Brand & will help them reach out to their target audience through the world of sport & specifically Cricket which has an iconic following in the sub-continent. We will be driving the brand's On Ground & Sponsorship Strategy for the cup.