In the past two decades, it has become a force to reckon within the inner-wear market. The company was founded in 1992 by Mr. Satish Gupta and today it is opined as a renowned brand name in the Indian Retail markets via more than two decades of intensive domestic and
international exposure.
With a market price turnover of 185 Crores; Bodycare International Ltd., has a compound annual growth rate of 30% and in the next five years of spanning into market expansion, it aspires to achieve the goal of INR 400 Crores in varied clothing line like inner-wear, thermals, kids wear etc. The company has targeted an estimated phase wise investment of 150 crores approximately in infrastructure and working capital to achieve this target spanning across the next five years. A step in this direction has been already initiated by planting a manufacturing unit in Dehradun in April this year.
Drawing from its experience of manufacturing high quality inner-wear solutions, the new unit will consist of all the latest hi-tech and automotive machinery for quality enhancement and taking it to another level. The efficient cutting machines will reduce the wastage and slog over to give more output. Not only this, newest stitching machines among others will be installed to assure increase in number yet quality products. The focus of delivering classy, exotic and upscale alternative to the existing inner-wear line shall continue to be the key driving force. While envisaging strategic expansion, the company would also look at strengthening its presence nationally through growing distributorships, tie-ups with multi-brand outlets, online shopping portals, exclusive stores and aggressive brand awareness. In the upcoming years, it aims to make an overwhelming impact on the inner-wear apparels industry in order to multiply its existing large consumer base
According to Mr. Mithun Gupta, Director, Bodycare international Ltd., “We are on a constant thrust on cutting edge research and technology to manufacture ultimate comforting and elegantly styled intimate apparels for our valued patrons. It will not only prove to be beneficial for the brand but will also generate employment opportunities for the residents of the town and nearby areas and also witness centralized inventory management”
“Having aggressively made our presence felt in the Northern region, equipped with our modernized Dehradun manufacturing unit, we look forward to enhanced production capacity which is expected to multiply in future, with capacity expansion; we plan to focus progressively on the Southern India as well.” reiterates Mr. Gupta
The new unit move comes as a part of its strategic expansion plan to reach out to the burgeoning inner-wear market in India.