brings Innovative Payment Method in India, India’s number one e-commerce ecosystem selling overstock and branded surplus products,​ ​has come up with​​ ​an innovative new payment method for its customers.

Now, customers can pay an advance token money for their purchases through either their debit or credit cards and rest of the amount can be paid later at the time delivery (COD). Through this innovative method, a customer can make an online purchase through and the total amount can be broken down into easy to pay value.

Commenting on the innovative technology and smart payment method, Mr. Saurabh Rai, CEO, said, “By allowing our customers to pay an advance through online payment will not only enable us to provide a solution to the diverse needs of our customers but will also help our customers to stand firm on their buying decisions.”

“Going by the buyer’s behavior, Customers base their buying decisions on both rational and emotional reasons.  It has been gauged that youngsters sometimes make impulsive purchases and return it without any fret. And, then COD orders are leading to high returns. This burns a hole in a seller’s, logistic company’s and marketplace’s pocket. So as to overcome this problem, we have come up with this new payment method. Let’s talk of out hot selling high ASP  brands  like apple mobile phones or  our range of LED  televisions our analytics gives us reasons to believe that serious customers would opt for this low risk convenience option than paying 100% upfront”, he added.

There is no doubt that Cash on delivery is the most preferred payment method, accumulating 75% of the e-retail activities. However, COD may harm e-commerce business in India in the long run and there is a need to make a shift towards online payment mechanisms to a higher percentile.

This is clearly a smart and bold move by the company for retaining serious customers and expanding sales!

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