Colorbar plans to expand its retail footprint in North India

Colorbar, India’s leading beauty brand, has announced aggressive growth plans to significantly increase its brick-and-mortar retail presence across India. The brand envisions to start 20 new outlets this financial

year of which five will be based in northern India. The brand has recently launched two new stores in New Delhi and Gurgaon, to invite the beauty and makeup enthusiasts. As a one-stop shop for artists and makeup lovers, the stores will allow visitors to experience the wide range of beauty and skincare collection in a very interactive format.

Having carved a niche as an innovative brand with formulations that match international standards, Colorbar’s strategy is centered on expansion through experience. It aims to create touch points that reach as many people as possible, by catering to each individual’s needs. This move will not only strengthen the company’s pan-India positioning as a trusted source that offers quality, but will also introduce a wider audience to Colorbar’s accessible and affordable products.

Backed by its strong portfolio of PETA- certified cruelty free products, Colorbar has been instrumental in pioneering a revolution in the beauty industry for innovative, contemporary products and its massive success in North India is testimony to that. This comes at a time when the brand is celebrating its 18th anniversary.

Speaking on the expansion, Samir Modi, Managing Founder, Colobar Cosmetics, said, “Colorbar has been redefining the beauty space in India with products and services that stand out and never fail to wow. With this expansion, our intent is to reach out to more people and make the brand more accessible, besides eyeing higher growth across our priority markets. The tremendous receptivity Colorbar has received over the years has always inspired us to keep growing. Driven by the philosophy of ‘Made for Magic’ we wish to take the magic Colorbar stands for to larger audiences. We look forward to bolstering growth as we expand and democratise access to the magic  Colorbar brings to lives.”

North India has the largest foothold in terms of Colorbar stores. In the financial year, the company aspires to have 40 stores in the region. The two new and functional stores are in Worldmark Mall (Gurgaon) and V3S East Centre Mall (New Delhi). Upcoming stores are set to launch in Lucknow – Shalimar Gateway, Lulu Lucknow, Hajratganj Hi Street.