Loya QISSA: A Melange of Cultural Tales

In a bid to stay true to its unyielding promise of delivering an immersive and unforgettable experience for its esteemed guests, LOYA—the latest addition to The Indian Hotels Company’s (IHCL) exquisite restaurant portfolio, situated at The Taj Palace, New Delhi—extended a warm and exclusive invitation to "QISSA: A répertoire of stories from the heart of the north and an enchanting event that was curated to take patrons on an immersive journey through the diverse traditions of art and culture.

The highlight of this event was a conversation between the renowned filmmaker, painter, and designer, Mr. Muzaffar Ali, and branding expert rt Ms. Ambreen Khan, held over a carefully curated high tea menu that took the patrons on a journey through the heart of the north.

Renowned visionary artist Mr. Muzaffar Ali, acclaimed for his iconic film ‘Umrao Jaan’ and socially relevant award-winning works, joined as an esteemed guest for the extraordinary ‘QISSA: A répertoire of stories from the heart of the north.’ His accolades, including the Yash Bharti Award, Padma Shri, and Rajiv Gandhi Rashtriya Sadbhavana Award, attest to his profound impact on art and culture. Founder of the Rumi Foundation, organising Sufi festivals and promoting crafts, Mr. Ali's dedication enriched the event.

Adding allure, the host Ms. Ambreen Khan, a marketing and brand expert with two decades of experience, graced the evening with her profound understanding of diverse cultures. Her associations with prestigious organisations like the IHCL group resonated with her passion for societal impact, enriching the event.

‘QISSA’ was held on Friday, 21st July 2023, 4:30 p.m. to 6:30 p.m. at LOYA, Taj Palace, New Delhi—a culinary haven celebrating India's heritage with a fusion of flavours and architectural splendour. The exclusive event united art, culture, and gastronomy, creating an unforgettable experience. The captivating conversation centred around the core essence of the North, exploring themes of Harmony, Experimentation, Authenticity, Reverence, and The Spirit that converge to define the HEART of the region.

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