Yoga: India’s Enduring Soft Power in a Changing World By Nivedita Amoli

In an era marked by rising stress, lifestyle-related diseases, and social divisions, the search for practices that promote health and harmony has become more important than ever. Among the many contributions India has made to the world, yoga stands out as a timeless tradition that continues to unite people across
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[x]cubeLABS Unveils Ello: Self-Evolving Voice AI for 12 Indian Languages, Targets $2B Market

Mumbai/Hyderabad, February 16, 2026 – Hyderabad's [x]cubeLABS launched Ello today, a homegrown multilingual Voice AI platform adapting across 12 Indian and 100+ global languages. Designed for

enterprises in banking, telecom, retail, healthcare, and contact centers, Ello features self-evolving agents that learn from interactions, boosting resolution accuracy and efficiency.

Unlike static bots, Ello handles the full voice AI lifecycle—from knowledge onboarding to production deployment—with real-time intent recognition and context persistence. Indigenously built for regulated industries, it promises human-like conversations and measurable outcomes.

"Enterprise AI demands reliability and end-to-end resolution, not just call reduction," said Sridhar Muppidi, co-founder of [x]cubeLABS and Ello. The platform has driven 50% month-on-month booking growth over two quarters, eyeing India's $2 billion conversational AI market over five years.

Company Snapshot
Founded in 2008 by Muppidi, Bharat Lingam, and others, the Dallas-Hyderabad firm employs 1,000+ and serves Fortune 500 clients like Panini America and Mann + Hummel with AI, IoT, blockchain, and AR/VR solutions—delivering $5 billion+ in client value.

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