Kia India is bringing its immersive Kia Vibe Studio experience to Kochi as part of its ongoing partnership with HYBE INDIA. The initiative will be featured at HYBE INDIA’s ‘Final Call’ auditions on October 17 at the CIAL Trade Fair & Exhibition Centre, giving visitors an opportunity to explore music, creativity
and interactive entertainment. The experience follows the response to HYBE INDIA Pop-Up Parks in Kolkata, Chennai and Chandigarh.
The Kia Vibe Studio will be housed inside the Kia Syros EV and Kia Sorento, transforming the vehicles into interactive content-creation spaces. Visitors will be able to record performance videos and express their creativity through the in-car setup. Kia India will extend the initiative beyond the event by replicating the Kia Vibe Studio at Incheon Kia, Kochi, from October 20, allowing more visitors to experience the collaboration.
The initiative also highlights Kia India’s multi-powertrain strategy through the Kia Syros EV and Kia Sorento HEV. While the Syros EV strengthens the company’s electric SUV portfolio, the Sorento offers hybrid and diesel powertrain options. The Sorento Hybrid combines a 180 PS engine with a 65 PS electric motor, while its diesel variant delivers 193 PS and 442 Nm of torque. Both powertrains are available with all-wheel drive (AWD), offering customers a wider range of mobility choices.
Through the Kia Vibe Studio and its collaboration with HYBE INDIA, Kia India aims to connect with younger audiences beyond conventional automotive experiences. By bringing mobility, music and content creation together, the company is positioning its vehicles as spaces for self-expression while engaging with evolving youth culture and creative aspirations.
Comments
Post a Comment