revamps itself to a new avatar is India’s unique platform that allows parents to seamlessly maintain and store an online journal of memories of their children’s growing years, whilst documenting their family values to last a lifetime.

With the intention to provide nothing but the best parenting support when it comes to preserving and enhancing emotional bonds, has led its research and development team to revamp the website with a whole new look from 10th of July, 2013 onwards.

The upgraded version of offers
seven unique features that allow members to access their records through advanced filters, categorized into headings of: My Firsts, My Prayers, My Photos, My Videos, My Documents, My Diary and Weaver.

The inspiration behind re-launching the website has been the founders’ passion towards simplifying the complexities in the lives of parents.

In its new avatar, displays heightened aesthetics that aim towards lending it an international and vibrant feel. Viewing features such as The Lego Blocks and Weaver provide a user friendly layout making the journey through time easily traversable.

The revamped site makes space for parents to be socially connected as well – but in a way that their privacy is still intact. Members can now import photos from various websites.

They can also invite family members to share their nostalgia and participate in the memory bank through photo comments and text entries.

Speaking on the occasion, Anirvan Dam, Founder, says, “The journey so far has been an extremely rewarding one. Being a parent myself, I understand the depth of emotions attached with the growth years of one’s child. has been received very positively by members across India and beyond borders and that in itself has been a motivation for us to invest in making the Joognu experience an unforgettable one. Life is complex, especially for parents and with that thought, we have tried to make as simple as possible.”’s new design seeks to entrust parents with a portal that upholds the importance of memories. The new design of the website is easily navigable and rich in features to ensure that memories never fade and golden moments never lose their sheen. incepted in the year 2011, is a firsthand concept that provides an online platform for emotional bonding between a parent and a child. It targets parents of all age groups including grandparents.

This platform serves as a one stop solution for all forms of memory storing needs. It involves weaving every stage of a child’s life into a story in the form of a document, photo or a video.

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