Adidas Celebrates Indian Athletes Ahead of Asian Games 2026

Adidas has unveiled its “You Got This” campaign ahead of the Asian Games and Asian Para-Games 2026, celebrating Indian athletes and the support they receive from people across the country. The campaign

features adidas athletes Kartik Karkera, Lovlina Borgohain, Sumit Antil and Simran Sharma as they prepare to compete on the continental stage.

The campaign film brings together messages of encouragement in local languages, including Haryanvi, Hindi, Assamese and Marathi. adidas said the campaign aims to highlight the collective belief of a billion people behind Indian athletes, with the message “You Got This” at its centre.

India enters the Asian Games after finishing fourth at the 2026 Commonwealth Games in Glasgow with 39 medals, including 13 gold, 17 silver and nine bronze. Other adidas athletes representing India at the Asian Games include Niharika Vashisht, Preeti Pal, Damneet Singh, Sarvesh Kushare, Tejaswin Shankar and Nishad Kumar.

Bhawna Sikka, Senior Director – Brand, adidas India, said, “Every athlete’s journey is shaped by the people who believe in them, especially in the moments when the pressure is at its highest. As our athletes head to the Asian Games and Asian Para-Games, we wanted to celebrate the many voices that stand behind them and remind them of what they are capable of. With ‘You Got This’, we hope to bring that collective belief to the forefront and encourage every athlete to step into this moment with confidence.”

The Asian Games are scheduled to take place in Japan from September 19, with Indian athletes set to compete across multiple disciplines. Through the campaign, adidas said it aims to help athletes focus on the joy of sport while navigating competitive pressure.