Eyewear brand IRUS, from Ronak Optik, has launched EDGE, a new collection designed for children aged 6–10 years. The range combines secure-fit technology, lightweight comfort and durable construction, with a focus on children’s active daily routines.
EDGE features 48 options across eight frame models and six colour variants, offering a mix of bright shades and classic neutrals. Priced at INR 1,250 per frame, including a protective case, the collection also comes with a Buy 1 Get 1 offer for all customers with no time restriction.
The frames are made from TR90, a lightweight, flexible and impact-resistant material intended for everyday use. The collection also incorporates Ear Lock Technology, featuring grips on the temple tips designed to help keep the frames securely positioned behind the ears during activities such as running, jumping and playing.
Commenting on the launch, Ronak Shah, Vice President, Product & Business Innovation, Ronak Optik, said, “Children experience eyewear while running, playing, learning and being themselves, not as a list of product specifications. EDGE was created to give them a frame that is lightweight, secure and durable, while giving them the freedom to choose a style they enjoy. Our aim is to bring together function, design, and genuine value so that everyday eyewear works better for both children and their parents.”
The collection comes with a one-year warranty. The launch also comes amid growing awareness of children’s eye health in India, with a 2024 multistate study of 2.24 million Indian children reporting increasing myopia prevalence with age.
Comments
Post a Comment