Bonita ties up with FabFurnish

Aiming to expand the reach of its products for online shoppers, India’s leading home utility product maker Bonita has forged an alliance with FabFurnish, India’s leading online retailer of home furniture, furnishings, décor items and kitchenware.

FabFurnish is selling and delivering products all across India, so with this alliance consumers across the country will have access to Bonita
products. Presently, over 75 products are available on its website for online purchase.

“FabFurnish has come up as a premium website where customers understand quality, design and brands and we can safely classify them as a discerning customer who wants good quality product to be available to him/her, but does not have the time to go to the store to buy these products. Bonita’s target customer is also a similar customer who wants good quality product with styling element so that it adds more beauty to home décor,” says Umang Srivastava, Joint Managing Director, Casa Brands India (P) Ltd, which owns brand Bonita.  

Bonita, whose ingenuous products have caught the imagination of urban India, is expecting to expand its reach in a big way – both in India and abroad -- with the world’s biggest e-commerce companies now offering its products online.

The company recently entered into a tie-up with the world’s largest e-commerce platform Amazon with an aim to reach out to the most number of online shoppers across the globe.
Bonita had earlier entered into deals with a series of online selling portals including Snapdeal, Indiatimes, PepperFry, among others, to bring their hot favourite products into the e-commerce domain.

Mr Srivastava said the sales numbers have been growing ever since Bonita products were introduced on FabFurnish. “The growth percentage has been almost over 50% on a month-to-month basis and we foresee FabFurnish to be among our top selling platform in the online space,” he said.

The product category of Bonita includes Ironing Boards, Cloth Dryers, Ironing & Drying Accessories like Silicosafe, Ironing Mat, Cloth Pegs, Shoe Racks, Laundry Baskets & Hampers, Vacuum Bags, Folding Wardrobes, etc.

“Bonita is an important addition to the brands dealt by Bonita products are of high quality, have been very well styled and competitively priced. They are the need of every household and are a perfect match for the customers of who value good quality and designs at reasonable prices. Since has all the top brands in their respective categories, Bonita was a natural addition because it is the only brand in the Home Improvement category which offers a complete range of Ironing Boards, Cloth dryers, Shoe racks, etc. The customer feedback has been positive for Bonita with increasing sales since its launch on We definitely look forward to grow this category to a new level in partnership with Bonita.” says  Amit Sharma, Director – Sourcing FabFurnish.

E-commerce in India has experienced remarkable growth in the last decade, bringing a potent change in the way people buy and sell in urban India. Irrefutably, it is the future of buying and selling. E-commerce has a very good potential in the Indian market and Bonita is already seeing a good sales increase through this channel.