There is an unprecedented vacuum between the young and aspiring niche brands and India's discerning elite, who with their continuous global exposure have turned into true lifestyle patrons. Pink Post-It acts as the ideal platform to facilitate a direct interaction and synergy between the
two.
The Pink Post-it is the brainchild of Sharnamli Adhar and Mitali Wadhwa, both of whom after completing their Masters degrees from UK worked extensively in the fashion vertical in India. They soon realised that the Indian fashion and lifestyle space was yearning for a shopping lifestyle forum where the young talent gets represented in front of the right TG.
A perfect amalgam of the skill sets of these two fashion entrepreneurs led to the launch of The Pink Post-it, a confluence of avant-garde lifestyle merchandise, services and their connoisseurs. A day long chic and exclusive experience, The Pink Post-it already boasts of a Brand Portfolio that has names like Arpita Mehta, Pernias PopUpShop,Le Mill, Outhouse Jewelry, Prerto, Heads up for Tails, Belirams Silverware, Mandira Koirala, MoonRiver, Ritika Bharwani, RubatoWatches, Surendri By Yogesh Chaudhry, TISHA, Sonal Kalra Ahuja to name a few.
The exhibitions are unique and the pronounced focus is on quality rather than quantity. All the participating brands are chosen after a careful screening process to maintain the pedigree of the forum. With limited numbers of spaces/booths on offer, all the brands get equal footing.
With more than 38000 likes on FB and 4400 followers on Instagram, The Pink Post-It is again set to create a shopping frenzy with it’s 2015 edition titled 'The Pink Post-It - Summer Cut.'
The Pink Post-It presents "The Summer Cut"
The main theme for the show is that all participating designers are displaying and selling merchandise in the range of Rs 500 - Rs 20,000 which is a unique concept introduced for the first time ever in this model. The designer line up boasts of brands like Outhouse Jewelry, Sonal Kalra Ahuja who is launching her kids label known as SKA Petite at the event, J by Jannat, Atelier Mon, Deme by Gabriella (Mumbai), Madisson on Peddar (Mumbai), Valliyan by Nitya, Raya Jewels, Malleka, Rubato Watches & many talented new designers in the field of fashion & lifestyle. Bold colors, superior quality fabrics and workmanship, statement accessories and garments – these designers are all great finds, creating artisanal pieces of beauty, and the shopping experience is collecting them all in one space to give all the shoppers a unique shopping experience on a budget.
The Pink Post-It is also glad to present their exclusive Jewelry partner "Jagat Jewels" who will be showcasing their latest range of contemporary accessories for the hip urban crowd known as "The Reist" at The Summer Cut.
About : The Pink Post-It
The Pink Post-It was conceived to bridge the gap between couture fashion/lifestyle brands, high street labels and home boutiques and provide a platform to shoppers where they can have access to all three under one roof and enjoy a luxurious shopping experience.
Every season the shopping landscape in Delhi changes with new and exciting eclectic brands mushrooming in the marketplace. The Pink Post-It has become the leading platform in the capital for such brands, offering them a curated pedestal to reach out to a niche clientele, one that is uber trendy and a well-heeled customer who is willing to spend.
About The Directors:-
Sharnamli Adhar – Co- Founder, The Pink Post-It
Sharnamli Adhar has a background of 5 years in the fashion business from working with lifestyle channel NDTV Good Times, to managing an International Multi Brand Outlet at Emporio and finally being mentored under ace fashion designer Manish Arora in PR and Marketing. Sharnamli is a fitness enthusiast and enjoys outdoor training. She is an avid traveler and is bitten by the wanderlust bug always looking forward to her next adventure. Last but not the least she has a keen eye for all things fashion and is working on her own Styling agency to be launched soon.
Mitali Wadhwa- Co Founder, The Pink Post-It
Mitali Wadhwa on the other hand has had the opportunity to work under one of the Big 4 i.e. PWC moving onto Fashion and You , which is one of the largest retail online ventures in India and then finally starting her own successful fashion label to cater to the urban fashion conscious woman known as Twenty Seven by Mitali. Apart from fashion Mitali is a foodie, animal lover and also runs her own luxury Villa and service apartments by the name of Goa Shortstay in Goa.
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