Niche E-Commerce Major rides on its Naughty Association was roped in to form a naughty brand partnership with Kya Kool Hain Hum 3 for cross promotion. The partnership that stretched for over 2 weeks was a win-win situation for both Kya Kool Hain Hum 3 and

According to Samir Saraiya, CEO,, “We realized that
naughtiness is at the centre of the ideological core for both KKHH3 and and hence decided to partner with them to exploit the common synergy”

The naughty association helped launch its new set of ‘Kool’ products, 2 weeks prior to the movie release. These products were sold out 6 days before the movie release and the re-order of these products got sold 2 days after the release. Such was the hype created around these ‘Kool’ products by intelligently using videos interspersed with content from the movie and its trailers that the E-Commerce site is planning to re-order these special ‘Kool’ products for their Valentine’s Day activity.

Says Samir Saraiya: “The association was unbelievably fruitful for us and we’ve managed to make good business out of it. However, what is more important is the curiosity and intrigue that we’ve generated amongst a big youth crowd that adores us on Social Media”

About -ThatsPersonal.comhas been the pioneer of the Indian sexual health and wellness Industry. Over the course of the last two years, it has become the most trusted brand in this space, focusing on discreet purchase and delivery. ThatsPersonal.comsells over 30 Top international brands across through its online platform. The product range includes erotic lingerie and innerwear for men and women, lubricants, fun stuff, adult games, condoms, hygiene products, massage oils, etc.

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