Future Group announced its foray into the dry fruit segment

Future Consumer Enterprise Ltd (FCEL), a part of Future Group announced its foray into the dry fruit segment with the launch of a new brand ‘KARMIQ- Food that celebrates your youth’.

Being India’s largest sourcing-to-supermarkets FMCG company, FCEL plans to expand its consumer product portfolio from Foods and Spice, Snacks and Beverages to Quality Dry Fruits. With this launch, the company has introduced a range of
products such as- KARMIQ California Almonds, Pistachios and Walnut Kernels and Cashews.

Speaking about the launch Mr. Devendra Chawla, President, food and FMCG, at Future Group, said "Young India is increasingly becoming attentive towards their well- being thus leading to an increase in health food consumption. Post doing an extensive study on our customer needs, we are proud to present KARMIQ. It is a blend of nutrition and health combined with great taste. This is what our brand propagates – food that celebrates youth".

KARMIQ – the power house of nutrition aims to cater to the health conscious young consumers and focuses on the joy of eating healthy. Apart from the dry fruit range, KARMIQ also has three variants of olive oils under its portfolio along with canola oil and ricebran oil.

KARMIQ California range of dry fruits is currently available across India. The packaging design is bright and each pack comes with a zip lock. Vacuum packs are available for cashews and walnut kernels that help prevent infestation, maintain freshness and crispness of the nuts. All KARMIQ products are available in pack sizes of 200 gms and 500 gms with a starting price of 300/-.

About KARMIQ California Almonds, Pistachios and Walnut Kernels and Cashews:
KARMIQ California Almonds are naturally low in sugar and unhealthy fats, help prevent cardiovascular diseases, promote gastrointestinal health and also aid in weight loss. The almonds are carefully chosen to maintain great look along with the taste.

KARMIQ Cashews with zero cholesterol and high levels of minerals aid in improving blood circulation, control blood cholesterol, and are effective for weight management. They are also a rich source of antioxidants, and monounsaturated fats, which promote cardiovascular health.

KARMIQ California Roasted and Salted Pistachios nuts help reduce bad cholesterol, increase hemoglobin levels and prevent heart problems, they also contain high amounts of proteins, minerals and fat, predominantly monounsaturated similar to those found in olive oil. They are an excellent source of antioxidants, vitamins E and B6, and iron, calcium, manganese and potassium.

KARMIQ California Walnut Kernels walnuts have infinite number of health benefits with high levels of proteins, omega-3 fatty acids, vitamins and poly-unsaturated fatty acids and significantly low levels of sodium and zero cholesterol they have anti-inflammatory and antioxidant properties, that help lower bad cholesterol, strengthen hair and help in weight management.

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