Liberty General Insurance Partners with Profectus Capital to Empower MSME Enterprises

Liberty General Insurance, one of India’s leading general insurers, has partnered with Profectus Capital to support Micro, Small, and Medium Enterprises (MSMEs) by providing them with access to tailored insurance solutions. This collaboration aims to enhance financial security for businesses, allowing them

to focus on growth and sustainability with peace of mind.

Through this partnership, Liberty General Insurance seeks to address the risks faced by enterprises by integrating insurance awareness into the financial ecosystem. By doing so, businesses are empowered to safeguard not only their operations but also their families and employees from unexpected challenges that could otherwise disrupt their growth journey.

Speaking on the partnership, Mr. Jayesh Khatri, President & Head – Retail Distribution & Marketing, Liberty General Insurance said, “Our partnership with Profectus Capital is a significant step toward strengthening the resilience of MSMEs. By addressing their risk management needs, we are enabling these enterprises to focus on their aspirations. At Liberty, we are committed to fostering financial stability and continuity for businesses across the country.”

This collaboration ensures that MSMEs can mitigate risks effectively, allowing for smoother operations even in unforeseen circumstances. It highlights the shared commitment of both organizations to creating a robust ecosystem that supports enterprises throughout their journey”, Mr. Khatri added.

Speaking at this development, Mr. Varun Blaggan, Senior Vice President - Motor Dealer, Bancassurance, and Affinity, Liberty General Insurance, said, “This partnership allows us to integrate insurance solutions seamlessly within the financial offerings of Profectus Capital. By aligning our expertise with their strong network, we aim to provide enterprises with the tools they need to navigate challenges confidently and build a secure future.”

Commenting on the partnership, Mr. K V Srinivasan, Whole-Time Director & CEO, Profectus Capital Pvt. Ltd. said, “As a partner in MSMEs’ progress, we believe in forging holistic relationships with our customers and with our deep understanding of industrial clusters we provide the right amount of finance at the right time to them. The partnership with Liberty General Insurance helps us to not only address the financing needs of MSMEs but also provide them solutions to manage their operating risks and grow their businesses in a sustainable and robust manner. We are grateful to Liberty General Insurance for this opportunity, and I am sure together we would set high standards in serving MSMEs in India”