Dig, the AI-powered Social Video Intelligence platform, today announced the close of a $14 million Series A funding round. The round was co-led by New Era Capital Partners and Osage Venture Partners, with additional participation from 97212 Ventures, Maccabee Ventures, Ginossar Ventures, Itai Tsiddon, and other strategic investors.
Designed for a video-first internet, Dig enables brands and enterprises to detect and respond to fast-moving narratives across TikTok, YouTube, and other video-driven platforms. Unlike traditional text-based social listening tools that rely on keyword matching, Dig’s LLM-native platform understands research questions and narrative intent, allowing it to surface over 90% of relevant content—while filtering out noise automatically. It also detects policy violations like deepfakes or misinformation and alerts teams with prioritized recommendations.
“In today’s landscape, social video can make or break a brand in moments,” said Ofer Familier, Co-founder & CEO of Dig. “Our mission is to give organizations precise, real-time visibility into evolving narratives and the tools to act before issues escalate. With this funding, we’ll continue pushing the boundaries of what our platform can do, while expanding access to teams around the globe.”
Dig’s enterprise clients include luxury brands, consumer product giants, fashion conglomerates, and Fortune 500 tech companies. These organizations use Dig across marketing, insights, communications, and social media functions to power tools like:
-Early detection of viral narratives
-Brand perception benchmarking
-Dynamic customer segmentation
-Campaign and narrative impact tracking
The rise of platforms like TikTok has accelerated the dominance of video in social media. 2025 marks the first year where video posts will represent over half of all social content—a trend expected to grow rapidly with the advent of generative video tools like Veo-3. Without automation, brands are increasingly vulnerable to blind spots in consumer sentiment and narrative shifts.
Ran Simha, Managing Partner at New Era Capital Partners, commented: “We backed Dig early because they foresaw video overtaking text as the internet’s dominant language. With more than 70 enterprise deployments in under 18 months, they’ve proven that vision right. Dig isn’t just keeping up with the pace of content—it's giving brands a strategic edge in managing and leveraging it.”
Nate Lentz of Osage Venture Partners added: “Dig combines advanced computer vision with a business model built to meet the security, scalability, and ROI demands of global enterprises. The rapid transition from proof-of-concept to full deployment speaks to the value it’s delivering.”
With this latest funding, Dig will expand its global go-to-market operations, broaden support for additional video and messaging platforms, and continue enhancing its proprietary AI stack—including its in-house large language models that deliver up to 100x cost-efficiency compared to commercial alternatives.
No comments:
Post a Comment