Jindal (India) Limited Hosts ‘Milaap’ Retailer Meet in Salem, Strengthening Regional Presence

Jindal (India) Limited, part of prestigious B.C. Jindal Group and one of the leading downstream steel products manufacturers in India, successfully hosted the second edition of its flagship retailer meet, ‘Milaap,’ in Salem, Tamil Nadu. Organized in association with A V Thomas & Company Limited, the meet brought together senior company officials and close to 60 retailers, providing a platform to

strengthen engagement and partnerships in the region.

As part of its continued emphasis on regional outreach, Jindal (India) Limited has been hosting retailer meets across India. At the Salem edition, the company showcased its portfolio of advanced coated steel products, designed to meet industry-specific requirements with a strong focus on performance and durability.

Among the highlights was Jindal Sabrang, an innovative offering from Jindal (India) Limited that enhances the visual appeal of steel with a vibrant range of colour-coated options, designed to deliver exceptional corrosion resistance in outdoor settings. Retailer partners were also introduced to Jindal NeuColor+, the company’s premium range of coated steel products that blends cutting-edge technology with aesthetic versatility and long-lasting performance. This offering features a specialised coating process that ensures superior resistance to corrosion and colour fading.

“Given our position as a market leader in downstream steel product manufacturing, we are focused on expanding into new markets while further strengthening our footprint in existing ones. Salem is an important market for us, and we are delighted to return with the second edition of ‘Milaap’ in the city. Over the years, we have built strong partnerships across Tamil Nadu, and this event helps us deepen those relationships by directly engaging with our valued retailers. With innovations like Jindal Sabrang and NeuColor+, we are not only expanding product choices but also empowering our partners to meet evolving consumer needs with high-quality solutions,” said a Jindal (India) Limited’s spokesperson.

As part of this initiative, Jindal (India) Limited’s representatives also discussed the company’s plans for the region, gather first-hand feedback from the retailers and address challenges that they may be facing. The meet helps Jindal (India) Limited to network with the retailer partners, drive growth across the region and to further strengthen the company’s position as a trusted partner.

Recently, the company secured the Letter of Approval (LoA), through its wholly owned subsidiary, Jindal India Steel Tech Limited (JISTL), for setting up a green-field steel manufacturing plant in Dhenkanal, Odisha. Jindal (India) Limited’s JISTL will invest Rs 3,600 crore investment in the first phase of the project and a total of Rs 15,000 crore in the state, in three phases, by 2030.

Jindal (India) Limited, founded in 1952, is part of B.C. Jindal Group, a leading Indian conglomerate. With over Rs 18,000 crore turnover, the group is engaged in a diverse portfolio of businesses like packaging films, energy & steel products. Recently, the BC Jindal Group has also ventured into renewable power generation, solar cells, and module manufacturing businesses.