With people getting more conscious about their looks, the demands are ever increasing, so much so that everybody ends up either copying the same styles, or splurging on something worthless.
This is where Saiesta.com, the most revolutionary concept to
hit India’s fashion industry, offers a whiff of fresh air. To make the weddings memorable, it has unveiled the fusion wear collection comprising of breathtaking designs in ‘Anarkali(s)’ and ‘Lehenga(s)’. The highlight of the range is traditional touch with stroke of modernity, making the collection stand out from the crowd.
“The newness in the designs and the selection of hues and patterns will sweep the fashion lovers off their feet as they gear up to sport a new look at weddings and parties. Skillful use of chanderi, appliqué work, gotta, motifs, pearls, brocade and silver zari embellishment softly enhance the beauty of the ensemble, without making them too loud and bizarre. And the best part: you do not have to step out and start the treacherous exercise of hitting a number of brick and mortar stores to find the right piece of dress. Once you purchase something, Saiesta ensures total convenience to their customers, from delivery to the quality. We want the customers to spare time for wedding and enjoy the same without worrying about what to wear and where to buy right clothes from,” says Sonal Abrol, Chief Operating Officer, Saiesta.com.
The very anarkali-fusion collection has a variety of designs ranging from pleat anarkali and embellished jackets that have been teamed up with sharara, to embellished high low hem and front open anarkalis which have been paired up with the time-tested churidar bottoms.
The ever popular ‘lehenga’ too gets a contemporary shift in the new collection which is up for grabs at Saiesta.com. The collection of embellished lehengas showcases fusion of desi aesthetics with contemporary grace.
While designing the collection, the team of designers mulls about the fabric to be used, and how well and smoothly the embroidery and embellishments would flow on that. It is not just the pattern of the dress that is contemplated, but the thought process goes deep into the choice of fabrics, colors, sequins, motifs and decorative to be used on them.
“Dedicated solely to women’s wear, Saiesta.com is also India’s first Income Generating Portal for women. It gives women an opportunity to become privileged members of Saiesta family, enrolling them as sales associates, and allowing them to earn while others shop. So, this wedding season not just become the toast of the gala event but also make good money, for when you will hit the party you will be inundated with queries about the dress you will be wearing. Just enjoy and earn!” says Rajat Sikka, Founder and Managing Director of Saiesta.com.
When it comes to dressing and styling, women try to be different from others. When selecting dresses, they always look for breaking established trends while retaining their trademark grace. The penchant for new designs and styles grows much more during the wedding season. This is why we have launched this collection to time it with the wedding season. For women with a distinct sense of style, shopping from Saiesta promises to be a gratifying experience.
Available at: http://www.saiesta.com/
Price range:
For Anarkalis, the range starts from Rs 7,599/- onwards
For Lehengas, the range starts from Rs 10,499/- onwards
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