GIZ Her&Now launches WE Mean Business Graphic Anthology of 20 Women Entrepreneurs across India

GIZ India’s Project Her&Now launched a graphic novel titled ‘WE Mean Business – 20 Women Entrepreneurs, 20 Stories’ in English and its Hindi version- “Mera Business, Meri Kahaani”  at New Delhi’s Triveni Kala Sangam today. The novel is an anthology of graphic narratives by and of twenty inspiring businesswomen from across India. The visual retellings convey their protagonists' diverse life stories and lifeworlds as they choose to narrate them. These are stories of ambitious women defying expectations and claiming space from diverse trajectories in non-metropolitan India.

Project Her&Now has been creating a more enabling environment for women-led businesses in India since 2018. The programme has supported over 900 women entrepreneurs across India's Tier II and III cities. The women featured in the novel belong to regions like North-East India, Rajasthan, Uttar Pradesh, Maharashtra, and Telangana, and various business sectors and other diverse backgrounds, each illustrated in a unique visual style.

Talking about the graphic book launch, Julia Karst, Head of Project Her&Now, GIZ India, said, " “This book is a celebration of women entrepreneurs of India. This graphic anthology showcases the unique and diverse realities that women entrepreneurs across business sectors, regions, age and social groups face. We hope that by highlighting the successful stories of relatable role models, this book inspires conversations about the role of women in the economy and encourages many more young women in the country to take up entrepreneurship!”

Speaking about the book launch, the authors, Vishwajyoti Ghosh, Shrutika Mathur, and Nishtha Vadehra said, "This is a book of conversations, with women entrepreneurs who let us into their worlds and journeys. In each of these stories we got distinct visual opportunities to articulate their familiar challenges in unfamiliar terrains, to realise the inspiring possibilities of making things happen, on their own terms.”

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