Powerade Debuts in India as Official Drink of ICC T20 World Cup 2026

New Delhi: Powerade, The Coca-Cola Company’s sports hydration brand, has entered the Indian market as the official sports drink of the ICC Men’s T20 World Cup 2026. Announced in New Delhi, the launch

coincided with the global cricket tournament, marking the brand’s first appearance in India and signaling Coca-Cola India’s expansion in performance-focused beverages.

The debut was amplified through a high-visibility on-ground activation during India’s Super 8 match in Ahmedabad on February 22, where Powerade branding dominated the field. The move aligns with Coca-Cola India’s strategy to strengthen its portfolio with offerings rooted in sport, activity and evolving consumer lifestyles.

Formulated as a sports hydration drink, Powerade contains Vitamin B3 and electrolytes designed to support performance energy during high-intensity training and competitive sport. The product will be available in two low-calorie variants — Mountain Blast (Blue) and Fruit Punch (Red). Starting March 2026, it will retail at INR 20 for a 250 ml pack and INR 50 for a 500 ml bottle.

The launch is supported by an integrated marketing campaign titled “Fuel Your Power™,” featuring Indian cricketer Shubman Gill and Olympic gold medalist Neeraj Chopra. The campaign draws parallels between elite athletes and everyday fitness enthusiasts, emphasizing perseverance and preparation.

Speaking on the launch, Ankita Mahna, Senior Director, Marketing, Hydration, Sports & Tea Category, Coca-Cola India and Southwest Asia said, “Sport in India lives in streets, playgrounds, gyms and everyday routines. Powerade’s entry into India is about meeting people in those moments of intense effort, whether they’re training professionally or simply pushing themselves a little further every day. Launching at the ICC Men’s T20 World Cup gives us a powerful starting point, but our focus goes beyond the tournament. We’re building Powerade as a long-term sports hydration brand that grows with India’s sporting ambition and its increasingly active lifestyles.”

Highlighting the campaign insight, Sukesh Nayak, CCO, Ogilvy India, said, “For Powerade's launch in India, we chose to go down the psyche of an everyday athlete. The battle is always between the mind and the body, where the mind wants to go on but energy levels say, 'stop'. And how Powerade fuels them in pushing forward. We found the perfect match in Shubman Gill and Neeraj Chopra, who might be international sports icons but behind the scenes, their workout struggle could be a lot like, any of ours. Making Powerade the fuel to everyone's power,”

Shubman Gill added, “A lot of the work around sport happens away from the spotlight, in training and recovery. Staying hydrated is a basic but important part of that, and I am glad to be associated with Powerade as it launches in India.”

Neeraj Chopra added, “Preparation is everything in sport, especially on tough training days. It’s great to see Powerade come to India and support athletes across different disciplines.”