Bodycare Bonds with Chhota Bheem

Bodycare International, India’s leading manufacturer and supplier of Kids Undergarments, Infant wear, Thermals & Loungewear for all age groups announced that it has entered into a license agreement with Green Gold Animation Pvt. Ltd. for the legendary animation character Chhota Bheem for kids innerwear category.

The tie-up shall further provide exclusive rights to the Company to promote its Chhota Bheem’s Kids Innerwear range
across India through its strong network of Associates.

Being Proactive in understanding the sentiments of the Kids for their iconic character Chhota Bheem, Bodycare International Ltd. has come up with a whole new range of merchandise which shall portray an entire new breed of collections, blending style and quality with the ethics and discipline of the Character.

Bodycare International takes this as an opportunity to make each and every kid inundate with jubilation through its latest innerwear collection which would serve as a personification of the characters creative renditions.

The initiative shall further provide children a chance to stay connected with their favorite superhero.

“We have a history of such licensing tie-ups that has empowered us to create brands to the highest contentment and quality for young children and kids and we firmly believe in staying connected with our target audience that would help us grow in volumes. This time also our prestigious association with Green Gold Animation is going to empower us with the same commitment and deliverability towards our target audience” said Mr. Mithun Gupta-Director, Bodycare International Ltd.

The newly launched kids innerwear collections are fabricated with 100 % soft cotton fabric in different styles and colors for Boys and Girls keeping in view the children’s needs and aspirations towards all round comfort.

The collections shall be available in variegated designs and prints and shall thump the Market around Second week of April 2013. No wonder Bodycare International as the sole licensee for the kids inner wear range shall not only symbolize excellence through innovation in the category of collections but will also serve as a paradigm shift in terms of children’s wear that also shapes up all ethical cognitive learning process right at infancy.    

Driven by the values of trust, quality and excellence, Bodycare International Ltd in the past two decades has become a force to reckon within the innerwear market. Founded in the year 1992 by Mr. Satish Gupta, the company today enjoys the distinction of being country’s leading manufacturer and supplier of Kids Undergarments, Infant wear, Thermals & Loungewear for complete family.