PNG Coffee, JoeySports and SquashLab forays into India via Kolkata

Papua New Guinea Coffee, one of the most distinguished Coffee in the world has announced its foray into eastern part of India through Kolkata. PNG's foray into West Bengal is believed to create more than 5000 employment opportunities in its different fields ranging from manufacturing to customer services.

His Excellency, Paulias Korni, OBE, High Commissioner of Papua New Guinea to India, Mr. Daniel Sim, Australian Deputy Consul General in Kolkata and Mr. Sujoy Maitra, Founder & CEO, AdzGuru Pty Ltd, Australia were present at the announcement on 22nd April.

PNG Coffee aims to open around 300 outlets in India in upcoming years. PNG Cocoa and PNG Vanilla beans have also been launched by PNG High commissioner. PNG Coffee stores will be across all cities in India.

Adzguru Pty Ltd is acting as trade connect between PNG, Australia, New Zealand and India. PNG will soon sign MOUs with a few leading manufacturers of India. From Kolkata, Ajanta Shoes, Shalimar Chemicals, Boroline (JD Pharmaceuticals), Vicco, Marvel, Nirkon Group, DM Industries, Millet Magic Foundation and Balaram (textiles) along with many other brands are now being connected and exported to Australia, PNG and New Zealand through Adzguru. Similarly many brands from Australia and PNG, New Zealand will foray into Indian markets.

On the Occasion, PNG High Commissioner, Paulias Korni, OBE, expressed his happiness that Indian brands will be now available in PNG and PNG coffee stores will be in India. He emphasized on the quality of PNG coffee and the desire of his government to do trade with India.

In a major Sports related announcement, the event witnessed the launch of the Australian sports brand Joey Sports and Squash Lab by Mr. Daniel Sim , Deputy- Consul General  for the Australian Consulate- General in Kolkata. Joey Sports is soon going to have a tie-up with one of the leading Sports Associations in India through Adzguru and Squash lab is a sports training application which has been developed by  Australian Liz Irving , coach of eight times Squash champion Nicol David.

NRI Bengali Entrepreneur Mr. Sujoy Maitra, Founder & CEO of Australian Company AdzGuru Pty Ltd and Ecolook, India has played an instrumental role in bringing the PNG Coffee along with Joey Sports and Squash Lab to Bengal. Mr Maitra said, “I strongly believe that West Bengal is now a potential investment destination and a good market for global manufacturers. I hope we would be able to bring more such brands like PNG Coffee into India in near future." Currently his company is planning to establish a processing unit in Kolkata and Bhubaneshwar to cater to the eastern part of India. Sujay Maitra is also working on the double taxation between PNG and India.

On the occasion, CEO, Arijit Ray expressed his happiness that from Kolkata, big brands are now expanding their footprint in PNG and Australia. COO, Khusboo K Singh was of the opinion that there are multiple opportunities and Adzguru is trying to connect the relevant brands between the countries.

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